On many websites, you see a little box popping up on the right-hand corner of your computer screen asking ‘Can I help you’. It is a chat window intended to answer questions anytime. These are popular as chatbots, where customers can type their queries and get answers in a few seconds. Customers don’t need to wait for a live person to return from a bathroom or lunch break. Chatbots offer customers instant gratification and they come back again and again.
What are chatbots?
Chatbots are computer programs designed to interact and engage with people’s messages automatically. They are programmed to interact in a way that fits the situation. Besides the customer service department, intelligent chatbots can enhance important business areas.
Business areas chatbots can enhance
Human resource department works energetically because chatbots do mundane tasks like
- Scheduling interviews
- Filtering the resumes
- Validate the credentials
- Choose suitable candidates for an interview
The HR staff is free to handle the candidate’s interview, judge their professionalism and attitude, as well as determine if they are suitable for the business culture. After the candidate gets selected the chatbots help in the onboard process including lengthy paperwork automation.
The new employee feels relaxed as they don’t need help from fellow working in their initial stage. It helps them settle in quickly, keenly, and confidently without wasting time. Handling responsibilities becomes easy.
Chatbots can affect the sales department optimistically. It can collect information about a customer, which the sales team can use to make a suitable pitch. Based on chatbox interaction, the sales team can gauge customer’s interest, suggest products, and lead them through the sales funnel successfully.
Awareness can be brought regarding specific products based on customers’ searches on your website. Chatbox can be customized to wait for some time until the customer browses around and then pop up asking basic question ‘Can I help you?’
Chatbox is capable to personalize the entire communication experience. This makes the customer’s visit more pleasurable and memorable. The majority of chatbots are on social media channels, so the reach is limitless.
New customers can be reached via tapping a new demographic you were unaware of. It helps to expand your marketing to those audiences who were not included earlier.
How to use chatbots?
Company chatbots can help you become more efficient but how will you use them. Chatbots can be used on your business website or social media channels like Twitter or Facebook. People visiting your site have a wide knowledge of the services or products you offer.
Social media differ in demographics, so you will have to do some research to get a good understanding of everyone. The bots will need to be programmed, accordingly.
Chatbots to be used on your website are different than the ones you will be using on social media sites.