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Social Media

Pros And Cons Of Social Media Marketing

Kind of a driving force for online marketing, social media marketing or networking has come be an integral aspect of online business. It defines strategic approach employed by a business to get and stay in touch with customers and the general public. That being the case, in a bid and quest to maintain an online presence of course to gain significant weight in a business domain, it is imperative to build a robust network to increase customer reachability and interaction. A rational internet marketer considers it as an important tool to add weight to their public relation programs as well as other services aimed at promoting the image of a business– with the sole intent of driving more sales.

For the record, speaking from experiencing as a social media marketing and personal branding expert, fair is foul and foul is fair with social media marketing. Creating and managing a social network for a business is one thing which can make or mar an online business, especially if the management side of the program isn’t handled by an experienced and smart person. A network paves the way for different people to vent their take or views on activities and conversations on social network platforms. Given that freedom or better yet, lack of control, different comments– good and bad will be aired.

Above and beyond, if people are satisfied with a business or the practice put in place by a business owner or service provider, they would give them compliments which carries the weight for maintaining good public image. In light of that, customer loyalty and trust will increase. Referrals will increase. Traffic and activities will increase as well. All in all, as result of the foregoing, sales volume as well as productivity will also increase. Given this scenario, the ultimate goal of a social media network for business is being reached.

On the hand, competitors, bad employees and like minds cash in social media networking to dent the image of a business by making uncomplimentary remarks about the business, its products or services. A nice conversation which starts pretty cool could turn into a tug of war with some selected people who don’t the platform or the business it represents making some bad raps about the business. Such activities on a network don’t impact well on the business health. They kill customer trust and loyalty. Or better still, they kill the business.

Social networks like Facebook, Twitter and Linkedin which cost next to nothing to build not only pave the way for reaching out to and getting along with a large audience or millions of social media population, but also helps provide support, uncover ideas and pass information to the public in the be all and end all. For what it’s worth, every business has to ditch its negative impacts while devising a strategic and creative approach to minimize potential causes. Such practice will not be unconnected with dedicating much time to monitoring the platform to figure out how people react to posts. With a good understanding of the audience, people will come up with good strategies to approach the audience. If the time is not there, it would make sense to call personal branding experts into play.

Categories
Social Media

How Sports Teams Should Use Social Media?

Social media is obviously important these days and everyone is counting on Twitter and Facebook for their social interactions. Smart mobile devices could put a good deal of information in our hand, nearly as fast as it happen. As a result, social media could also be used for sports-related purposes. Many sports fans want to get information on long-awaited games right away. A good way to make this happen is by distributing information through online sources. Any sports team could benefit from proper uses of social media marketing. Fans will be grateful when they could direct information. If properly used, social media could bring people closer to the games, instead of keeping them away. The advances of digital technology are bringing people closer and closer to things related to sports. People who are reading latest tweets from sports team could get information faster than from traditional media outlets. They could become part of the action, without being present in the stadium.

Using social media for sports-related activities shouldn’t be difficult. The first we need to is to find someone who can be in charge of the entire. The person should be comfortable with using social media technology and its related devices. Amateur teams will need a volunteer, but a professional team could need multiple employees who focus entirely on social media management and engagement. There are dozens of possible social media services to use, but in any case, it is better to focus on the big three, Facebook, Twitter and YouTube. Facebook is a highly versatile platform that can be used by people of all ages. Sports team could create an account to create pages and groups. Once pages are created, the team should encourage supporters to “Like” it. They should also be encouraged to send out suggestions to their friends. It won’t take long before the team gets a large number of followers. However, we shouldn’t overdo it, it is a bad idea to spam followers with repeated messages with similar content.

Twitter is the next website that we need to focus on. It is essentially a platform to provide continuous updates through a single sentence at a time, instead of a whole article. Twitter is useful when we want to update followers with latest information, such as scores and other details. It is also possible to add pictures about the game.

Although Facebook allows us to upload videos, it isn’t optimized for video-viewing. YouTube is useful if we want to publish short clips or even a whole match. Other than showing highlights of the game, we could also provide videos of practice sessions and interviews with players. These three social platforms can be integrated. As an example, we could show YouTube videos on Facebook pages or copy YouTube link on Twitter. Although we can keep clips short to keep supporters wanting more, it is also a good idea to keep them happy by publishing hour-long recording of previous matches.